To celebrate the launch of the new Danish Design Eloise Expansion, we decided to take things to a whole new level. Quite literally.

Together with a select group of creators, Danish Design took to the skies for an unforgettable experience aboard the CuliAir hot-air balloon. High above the Dutch landscape, guests enjoyed an exclusive dinner prepared in the air, surrounded by spectacular views and, of course, the new Eloise Expansion.

A retro icon, reimagined

The Eloise Expansion combines distinctive vintage character with contemporary Danish design. Its flexible expansion bracelet is inspired by the iconic sleeve holders of the 1980s, while the elegant oval case and refined dial take inspiration from the shape of an antique hand mirror.

The result is a watch with a strong retro personality, designed to feel both nostalgic and modern. Available in Two-Tone and Gold, the Eloise Expansion is made to stand out while remaining effortlessly wearable.

Expand your horizons

The launch event brought the story behind the watch to life: looking beyond the ordinary, discovering new perspectives and creating moments that stay with you.

A fitting setting for a collection built around one simple idea:

Expand your horizons.

The Eloise Expansion is available now at more than 400 jewellers across the Benelux and online.

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