The words eccentric and authentic would best define the Frihed watches. But wether they exceed the unique style of the people wearing them remains to be seen. They wear combinations that would be too bold for others and that’s what motivates them. Frihed does what others won’t do. They stand out by wearing their own style and wear it with pride. But it certainly doesn’t stop there, from their clothes to their house and car and even their daily activities; they’re living the life. Lively is the way they spend time, with a focus on consciously experiencing what they do. They take a moment to stop and breathe in the moment; art, culture, music… but perhaps that which they're most appreciative of is their own style.